The front signs of your business are the most important, especially when dealing with potentially new customers. You want that sign to be clean and professional, since it is often the first thing a person will see. If you have had the same sign in front of your business for 5+ years, perhaps it might be time to think about a facelift. Updating your signage can do wonders. Updating your logo can do even more!
We have spoken about the importance of a great company logo before. Your logo should be clean and incorporate an important aspect of your business, if applicable. The logo should be unique and stand out on a crowded street. It should leave a distinct impression on the people who see it.
Your logo identity is very important and should be utilized in all of your business campaigns, including print advertising and especially on all of your signage. Adding something to a logo, changing colors or recreating the entire thing can change the look and feel of your business. Sometimes jazzing up your look can bring in more business or reach a different market. An updated logo should mean everything else gets updated as well. For example, we recently had a client that incorporated a “happy car” image into their brand name. They launched a TV and print campaign and had the happy car image everywhere. They also decided to update their main sign, which was a great move. The sign needed to be updated to reflect a clean and professional environment, since it was many years old. It also needed the updated logo that people around town would recognize thanks to the identifiable new look!
What could updating your logo or business signs do for your company?